Empowering the next generation through sport for Rafa Nadal
Context
Nike and the Rafa Nadal Foundation teamed up to launch Play All, an initiative designed to enhance confidence in kids and young adults in Barcelona through tennis, movement, and play. NARI was tasked with creating a visual identity for Play All that would reflect Rafa Nadal’s core values: Effort, Companionship, Sportsmanship, and Commitment.














Strategic Scope
Brand Strategy
Brand Architecture
Creative Scope
Visual Identity
Illustration
Creative Direction
Art Direction
Toolkits
3D Design
Environmental
Studio NARI team
Creative Director
Design Lead
Designers
Designers
Designers
Designers