Empowering the next generation through sport for Rafa Nadal

Context

Nike and the Rafa Nadal Foundation teamed up to launch Play All, an initiative designed to enhance confidence in kids and young adults in Barcelona through tennis, movement, and play. NARI was tasked with creating a visual identity for Play All that would reflect Rafa Nadal’s core values: Effort, Companionship, Sportsmanship, and Commitment.

Strategic Scope

Brand Strategy
Brand Architecture

Creative Scope

Visual Identity
Illustration
Creative Direction
Art Direction
Toolkits
3D Design
Environmental

Studio NARI team

Next