The Netflix fandom has a lot to say. We needed to create a system that puts us right into the middle of the global conversation around Netflix shows and films. By championing fan-content with a stylish, design-forward approach, we adopted an editorial feel and a tone of voice that resonates directly with user-generated content, and positioned Netflix at the core of the global dialogue surrounding its content.

The resulting system introduced 'windows' into the fandom, showcasing their creativity through a bold, confident, and clean motion-first approach that seamlessly integrates all types of fan content. This system is brought together by a dynamic colour palette, a multidimensional motion system, and a tone crafted to pique curiosity and drive FOMO, all working together to retain Netflix’s positioning as the go-to spot for viewer excitement.

Marketing Toolkit Identity, Campaign, Motion System