We partnered with Mulberry to develop a unique identity for “People and Perspectives,” a series showcasing creatives discussing their work and inspirations. This project extends Mulberry’s cultural platform, highlighting British craft and arts.

The identity was designed to align with Mulberry’s main brand while also establishing its own distinct presence, allowing for greater storytelling freedom. Our goal was to create a contemporary yet classic identity that blends heritage elements with modern tweaks.

The identity for “People and Perspectives” combines traditional and modern design elements, featuring a bespoke logotype, an elegant marque, and a flexible typographic system using Mulberry’s typefaces. Launched with the series debut on social media, this sophisticated identity effectively highlights British creativity and cements “People and Perspectives” within the cultural conversation.

Visual Identity, Bespoke Typography, Art Direction