The brands already shared an audience, but lacked a shared strategy. We defined distinct yet complementary roles for Invades and Dough, creating a connected ecosystem spanning live culture, work and financial progression. Each brand needed its own identity and purpose, while sharing the same ambition to move a new generation forward. 

We created a shared visual DNA for Invades and Dough, establishing a connected design language through colour and typography while giving each brand the freedom to express its own personality.

For Invades, this took shape as a bold, expressive identity rooted in the energy of contemporary sports culture. Drawing inspiration from sport, music and fashion, the system brings together confident typography, dynamic compositions and an editorial approach to art direction.

Built to flex across digital platforms, merchandise, partnerships and live experiences, the identity balances consistency with creative freedom. This approach extended into a new website, bringing the brand's energy to life through an immersive digital experience and establishing Invades as The Home of Sport's New Energy.

Beyond matchday, Invades becomes a cultural destination. From major sporting events and exclusive partnerships to original editorial content and premium apparel, the brand creates new ways for audiences to engage with sport and the culture surrounding it.

A flexible identity system allows Invades to move into new spaces without losing what makes it recognisable, growing with its audience rather than being defined by a single life stage.

Bold, expressive and always in motion. Invades brings the attitude of contemporary sports culture into a visual language that moves effortlessly between the pitch, the screen and the street. An identity designed not just to represent the energy of sport, but to become part of it.

Built from the same visual foundations, Dough takes the shared design language in a more structured, functional direction. Considered layouts, clear information hierarchy and a refined graphic approach establish a distinct identity that balances clarity with personality.

Bringing a fresh perspective to the world of work and earning, we extended the system into a new website, creating an intuitive digital experience that feels optimistic, accessible and effortless to navigate. Designed to adapt as the platform evolves, the identity establishes Dough as The New Energy Behind Earning.

From flexible work to financial progression, Dough's future extends beyond job listings. Work becomes the starting point for a wider ecosystem of financial products and services, supporting users as their ambitions and priorities evolve.

Designed to grow alongside its audience, Dough transforms a short-term service into a platform for long-term opportunity.

Clear, confident and full of possibility. Dough brings a fresh energy to financial progression, combining the credibility of a functional platform with the optimism of a brand built for a new generation. Familiar in its foundations, distinctive in its expression.

Separately, Invades and Dough solve different problems. Together, they create a connected journey through culture, opportunity and progression.

Invades inspires participation in culture. Dough creates the opportunities to pursue it. Each has its own purpose, personality and visual expression, connected through a shared design foundation.

Together, they form an ecosystem built to move with its audience, connecting the experiences, opportunities and ambitions that shape what comes next.