We partnered with sustainable womenswear brand AYM to craft a new visual identity that positions AYM as a leader in timeless style, ethics, and empowerment, captivating the target audience and driving brand loyalty.

The idea was to create a welcoming and authentic space celebrating timeless, ethical elegance, allowing customers to make conscious choices while embracing their personal style. Within the concept, we wanted to highlight AYM's commitment to making customers feel good and be their best selves by sharing the stories of their vibrant community, showcasing the craftsmanship and care in every detail, and highlighting the brand's ethical and sustainable practices.

The new identity embodies style, sustainability, and kindness, fostering a cycle of positive impact for the team, consumers, and the planet. We aimed to weave moments of authenticity and warmth throughout, empowering and uplifting customers while uniting them to do good for the environment and the world. Ultimately, the outcome conveyed inclusivity and connectedness, creating a profound sense of completeness within the larger framework of AYM’s diverse community.

Brand Strategy, Visual Identity, Motion, Art Direction